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ADVERTISING PARTNER OPPORTUNITIES


We are in search of national brands to advertise in this ground breaking Latino based magazine for a non-Latino and Latino audience alike. Please contact usshould you be interested in partnering with a Latino based publication for an American mainstream audience.

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GENTE in english

Target Audience Report

Overview: GENTE in english is a startup magazine focused on Latino culture, entertainment, and stories, aimed at elevating the voices of the Latino community in mainstream media. With an emphasis on representation of Latinos as Americans, the magazine seeks to reach a broad diverse audience of 100% of the mainstream market audience, not just the Latino market, interested in stories that connect entertainment with social issues and personal identity.

 1. Demographic Profile:

 Age:  The magazine's target audience spans from 18 to 45 years old, with a focus on Millennials and Gen Z, who are highly engaged in digital media and passionate about representation in entertainment.

 The magazine also appeals to older Gen X readers who are increasingly involved in conversations around cultural representation.


Gender:  GENTE in English is aimed to appeal to both men and women, as it will include articles about athletes, gaming, travel and healthy living along with fashion and entertainment.


Income:  Targeted readers will be upwardly mobile professionals, creatives, or entrepreneurs from middle-income households, with an annual income ranging from $40,000 to $80,000.

Education:  A large portion of the audience is college-educated or pursuing higher education, seeking thoughtful and engaging content that reflects their cultural identity and aspirations.

Location:  The magazine is targeting mainstream readers in the United States, particularly in urban areas with high populations such as Los Angeles, Miami, New York, Houston, and San Antonio.

 2. Psychographic Profile:

 Interests:  Readers are passionate about music, film, fashion, and celebrity news.

Lifestyle:  Latino readers of GENTE in english value cultural pride, and many are active in promoting and celebrating their heritage. They are engaged with media that resonates with their identity as Americans of Latino descent in the U.S., seeking content that reflects their experiences and challenges.


They also prioritize issues like social justice, inclusion, and entrepreneurship, connecting their personal and professional lives to the broader Latino community.

Media Consumption Habits:

The audience is highly digitally engaged, with a preference for consuming content via social media, mobile apps, and websites.


They frequently engage with visual content, including video interviews, behind-the-scenes footage, and social media stories about celebrities, influencers, and entertainment news.

 3. Behavioral Profile:

Purchasing Habits:

Latino readers are more likely to support brands and products that align with their cultural values, especially those that spotlight Latino-owned businesses or feature Latino influencers in their marketing


They actively seek out Latino talent, whether in fashion, beauty, or entertainment, making them loyal consumers of culturally-relevant media and products.


Non-Latino readers will support the stories being told with a “blind eye” to the ethnic group being represented

Content Engagement:

Celebrity stories are a major draw, especially those featuring stars or those making a name for themselves in mainstream media.


Readers also engage with inspirational stories about personal achievements, perseverance, and success, both in Hollywood and in everyday life.


Content that ties into current trends in entertainment, fashion, and culture is highly shareable among this audience.

 
4. Audience Trends:

Rising Demand for Latino Representation:

There is growing interest in media that accurately represents Latino voices and experiences. This audience seeks out content that combats stereotypes and offers positive and diverse portrayals of Latino culture.
 

Youth Engagement through Social Media:

The younger segment of GENTE in english’s audience is highly active on Instagram, TikTok, and YouTube, with a preference for visually appealing, bite-sized content that is easy to share.

 
Cultural and Social Awareness:

Readers are increasingly concerned with social issues such as immigration, political representation, and the fight for equal representation in entertainment. They want to see these issues covered by Latino voices in a way that resonates with their personal experiences.

 
Conclusion:

GENTE in english is well-positioned to cater to a young, dynamic, mainstream American audience with stories that resonate to all not just Latinos. The magazine’s focus on Latino representation, combined with its ability to engage readers across digital platforms, ensures a strong connection to an audience that is not only media-savvy but also deeply invested in shaping the future of Latino presence in mainstream culture.